Network Marketing Smart

Social Bookmarking and Social Bookmarking Sites - The Final Step To A Complete Social Marketing Campaign

What is Social Bookmarking and how can it help your Internet Network Marketing campaign efforts? 

Social Bookmarking – is a very important part of your Social Marketing strategy when you are building your network marketing and/or any other business on the Internet. In fact it’s probably one of the most important final steps that you could take to beat up the competition  when it comes to your search engine rankings, your exposure and people finding your sites.

Let’s first find out what is Social Bookmarking?

Initially Social Bookmarking sites were created for the purpose of you being able to save your favorite sites online, so if your computer were to crash you wouldn’t lose these and can always access them from any computer in the World that has Internet connection.

The other purpose of Social Bookmarking sites is to share your favourite bookmarks with other people and to see what other people are bookmarking, which in a way creates a social environment and that’s why it’s called Social Bookmarking sites and not only Bookmarking.

How search engines use Social Bookmarking to rank websites, through the process of Link Voting?

Because of the social environment in the Social Bookmarking sites and because you can share your bookmarks with others, people can also vote for the sites that are favored or shared there. If a site is really good then it could get a lot of bookmark votes or what at Digg.com is called Diggs, or at StumbleUpon.com is called Stumbles or Thumbs Up etc.

When you are at one of these Social Bookmarking sites and you see an article that has been bookmarked by just a few people and another that has been bookmarked hundreds of times then it’s obvious which article the community has liked more. It’s clear which article or website Link was Voted more favourably! It’s people rating the quality of the content. So you trust it more and you can even vote for it as well.

That’s how search engines also look at content and take the crowd’s opinion into consideration when determining the quality of certain content and so rank it accordingly in the search engines. If more people picked up one article over another, this article would most likely rank higher on the search engines as well.

Ways Your Internet Network Marketing Can Benefit from Social Bookmarking

If you are able to get on the first page of these bookmarking sites than you could get a lot of traffic, because there are people who constantly come to look for hot topics. However, this is not an easy thing to achieve, but if you could do it go for it.

Getting on the first page of these sites could be really cool, but another and better advantage is that you can use Social Bookmarking sites to submit your sites, article pages, Squidoo lenses, Hub pages and any content that you have to the search engines. It’s basically a way to tell the search engine for your website’s existence. 

If you are submitting directly to the search engines this could hurt you more than it could help you. A better way to do it is by posting a link of your site to another site so the search engines find you this way and then crawl your site. So  social bookmarking sites could be the sites you post your link at. And the advantage is that most of the social bookmarking sites have pretty high ranking. So that’s a vote for your site from a high ranking site, which is a lot better than if you had a vote from a site that has low or no ranking.

When I first learned about ranking I had contacted my SquareSpace support blog and asked them — “what’s that on my blog that says - ?/10”. My blog was then brand new. So from them I learned that the search engines give you a score, they rank you and you could rank anywhere between 0 to 10 ranking. Very few sites in the world get a ranking of 7 or 8, so getting to 2, 3,4 you are doing extremely good. Well even beginning with 1 is great progress.

Warning as a side note: It’s important that you submit only your best stuff in the Social Bookmarking places otherwise you may risk to get buried forever. Why? Well, we just spoke about Link Voting by the crowds, and as the crowds (the community) can give you thumbs up, they can also give you thumbs down. :) So be careful! Don’t submit things that you wouldn’t give thumbs up to.

One thing that helps you determine whether your content is good or not is asking yourself the question - Is my article valuable? Could anyone benefit from the information on it?

So How Can All This Help Your Internet Network Marketing

If you are building your network marketing business on the Internet through Social Marketing techniques, it’s all about exposure and people finding you in the social media sites and through the search engines so they can get to your message and what you have to say to them.

Social bookmarking are Social Media Marketing sites and by submitting your links there people in their communities find you and visit your site, and that’s traffic and exposure for you. Also, the search engines see your link from the particular bookmarking sites and start ranking you and with time and correct optimization you can rank higher and higher for the keywords your target market is typing, so they find YOU and not your competition.

The more links the search engines see at other places like these Social Bookmarking sites poining to your Sites and links the better ranking you will get.

But hold on – there are even more pluses to Social Bookmarking – some of the social bookmarking sites get ranking on their own. What I mean by that is when you bookmark your site, the social bookmarking sites create a page on their site with your bookmark on there. Well, sometimes this pages starts ranking on their own and it’s one more way people get to your site from the search engines. They first come across the bookmarking site with your bookmark and then click away to visit your site.

It’s a beautiful way to create multiple listings of your site on the search engines not only with your site but with sites that talk about your site. 

Want to know more about Social Bookmarking and Social Media Marketing and how to use it for your Internet Network Marketing business? Get a free Renegade University account and click on Step 3 to upgrade to the Professional system for the $1 trial for full 7 days!

Partners in Progress,
DiDi Alcheva
www.DiDiAlcheva.com

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What is Twitter?

In Wikipedia the description of Twitter states that – “Twitter” is a free social networking and micro - bloggingTwitter website, via short message service (e.g. on a cell phone), instant messaging, or a third-party application such as Twitterrific or Facebook.” service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the

We can, however, categorize Twitter either as a Social Networking Sites or Content Sharing Site and even Bookmarking site in a way.

Social Networking Site

It is a Social Networking Site because it allows you to network and communicate with other people. You can easily create a conversation like you do on Myspace and Facebook. When you follow what people “tweet” (write on Twitter) about is very easy to reply and create a conversation.

How to use Twitter for your Internet Network Marketing or other business

You can stay in touch with current friends by inviting them to “follow” you as you are Twittering or you can “follow” them and find other people of your interest to ”follow” using the Twitter search bar.

It’s a way for you to stay in touch with some of your busy friends or get to know better some of the people that you are networking currently with in the social marketing world. This is a great way for strengthening the relationship between your business networking connections. It’s also another medium for providing more value and increasing the chances for future business opportunities. Overall Twitter is good for your Internet Network Marketing Business.

Content Sharing Site

I would categorize Twitter also as a Content Sharing Site because it’s also called “Micro Blogging”.

On Twitter you can write updates about new things that you learn on a daily basis, you can talk about things that you are doing at the moment or recommend resources that you are using for your business, marketing and internet network marketing. It’s like blogging but in a mini format because you can only write 140 characters at a time.

Twittering and the benefit to your network marketing business?

When you stay in front of the eyes of your network marketing prospects and people who have similar interests to yours, your name starts to get recognized. When you provide powerful and valuable information you become recognized as an expert in the field. What does this mean for your network marketing business? I will let you answer this question. And if you really want to know why building a relationship with your network marketing prospects first, the answer and the training is available to you for free at Renegade University.

Bookmarking Site

I found that Twitter was listed at SocialMarker.com and then I realized that it is also a Social Bookmarking site.

Many users who are also called “Twitters” would often refer to a website in their “tweets” they just came across that they found valuable.

You can also, post a link to your brand new social marketing content that you just posted, whether that be on your blog, your website or an article you wrote on Squidoo, HubPages, EzineArticles etc.

That is almost like bookmarking, because you can later come back and refer to the history of your “tweets”. Bookmarking was initially created for the purpose of saving your Favourite sites on the web so in an event your computer crashes you don’t lose that info.

But the main purpose of why many internet and internet network marketerketing entrepreneurs are bookmarking is to promote their content to the bookmarking communities and to get backlinks to their sites. So if the bookmarking location has do-follow this increases your search engine ranking.

Even though Twitter is a no-follow site the benefit of posting your links is the exposure you get to your content. It’s an easy way to drive traffic from the people that “follow” you and creating social environment on your sites because more people will comment on your material.

Twitter and Facebook

I love the ability to be able to merge Twitter and Facebook so every time I write something on Twitter this also updates my Facebook status update so my Facebook friends can see what I am doing right now.

You can do it from the “settings” tab inside your Twitter account once you create it. You can also find the application at http://facebook.com/apps

I created a video tutorial about how to register at Twitter and link it to Facebook and the purpose of doing so. This video is now located in the Professional area of Marketing Merge, next to many other video tutorials about social marketing and business building resources and tips for network marketers and entrepreneurs. To access this video go to http://DiDiAlcheva.com and click on Step 3 where you can upgrade for just $1 for a week and find out about all the available marketing resources there.

The cool part about Professional and Marketing Merge is that allows even the biggest internet network marketing newbie to get their marketing rolling because everything is in a video step-by-step click-by-click form that’s easy to follow on their own pace.

Broadcast Medium

Yesterday I listened to a very informative live streaming video with Michael Campbell at “Internet Marketing Secrets” who gave his own perspective about Twitter.

He explained that Twitter is just a “broadcast medium to get the word out very easy and quickly”. The one of two ways he uses it is to follow some of the “Alpha Bloggers” out there whose content would often come on the front page of main Social Bookmarking sites like Digg. If a an article get’s Digged 30 or more times in an hour is very possible it would get viral and yes, end up on the first page of Digg.

So when these “Alpha Bloggers” announce the link to their newest post on Twitter he would be one of the first people to leave a comment. So his content may not come on the first page on Digg but his comment does and a giant number of eye balls are now staring at it and getting to recognize his name and say “Ah, here is this guy again.”

It’s also a good way for branding your name and leading people to your content when you have won the rights to leave your link after a good solid valuable comment. “So those people can now go to your landing page, turn into customers or anything you choose. This is traffic and you choose what to do with it.” You can get traffic of thousands of people that way going to your website all year long.

If you use Twitter this way, I recommend to find the “Alpha Bloggers” in your niche.

Twitter is a broadcast medium also because as Michael Campbell explained, it takes years some times for someone to build an e-mail list of 15000-20000 people. But a lot easier to get 15000 people to follow you on Twitter and if you want to get the word out about something to a lot of people than that is an easy way to do it.

For example, you can use Twitter for live events announcements or product launches announcements.

To Follow Me On Twitter Go To http://Twitter.com/DiyanaAlcheva and click Follow.

Partners in Progress,
DiDi Alcheva
www.DiDiAlcheva.com

Learn how to sell more of The Renegade Network Marketer Ebooks with Renegade University’s New Video Feature available for YOU.

Yesterday we added a new video feature to Renegade University.

Now you can grab the embed code of your YouTube video. (this works with any other video sharing site that you may be using whether this is Google video, Yahoo video, Aol, MySpace, LiveVideo, Revver etc.)

Partners in Progress,
DiDi Alcheva
www.DiDiAlcheva.com