Network Marketing Smart

What is Twitter?

In Wikipedia the description of Twitter states that – “Twitter” is a free social networking and micro - blogging service that allows users to send “updates” (or “tweets”; text-based posts, up to 140 characters long) to the Twitter website, via short message service (e.g. on a cell phone), instant messaging, or a third-party application such as Twitterrific or Facebook.”

We can, however, categorize Twitter either as a Social Networking Sites or Content Sharing Site and even Bookmarking site in a way.

Social Networking Site

It is a Social Networking Site because it allows you to network and communicate with other people. You can easily create a conversation like you do on Myspace and Facebook. When you follow what people “tweet” (write on Twitter) about is very easy to reply and create a conversation.

How to use Twitter for your Internet Network Marketing or other business

You can stay in touch with current friends by inviting them to “follow” you as you are Twittering or you can “follow” them and find other people of your interest to ”follow” using the Twitter search bar.

It’s a way for you to stay in touch with some of your busy friends or get to know better some of the people that you are networking currently with in the social marketing world. This is a great way for strengthening the relationship between your business networking connections. It’s also another medium for providing more value and increasing the chances for future business opportunities. Overall Twitter is good for your Internet Network Marketing Business.

Content Sharing Site

I would categorize Twitter also as a Content Sharing Site because it’s also called “Micro Blogging”.

On Twitter you can write updates about new things that you learn on a daily basis, you can talk about things that you are doing at the moment or recommend resources that you are using for your business, marketing and internet network marketing. It’s like blogging but in a mini format because you can only write 140 characters at a time.

Twittering and the benefit to your network marketing business?

When you stay in front of the eyes of your network marketing prospects and people who have similar interests to yours, your name starts to get recognized. When you provide powerful and valuable information you become recognized as an expert in the field. What does this mean for your network marketing business? I will let you answer this question. And if you really want to know why building a relationship with your network marketing prospects first, the answer and the training is available to you for free at Renegade University.

Bookmarking Site

I found that Twitter was listed at SocialMarker.com and then I realized that it is also a Social Bookmarking site.

Many users who are also called “Twitters” would often refer to a website in their “tweets” they just came across that they found valuable.

You can also, post a link to your brand new social marketing content that you just posted, whether that be on your blog, your website or an article you wrote on Squidoo, HubPages, EzineArticles etc.

That is almost like bookmarking, because you can later come back and refer to the history of your “tweets”. Bookmarking was initially created for the purpose of saving your Favourite sites on the web so in an event your computer crashes you don’t lose that info.

But the main purpose of why many internet and internet network marketerketing entrepreneurs are bookmarking is to promote their content to the bookmarking communities and to get backlinks to their sites. So if the bookmarking location has do-follow this increases your search engine ranking.

Even though Twitter is a no-follow site the benefit of posting your links is the exposure you get to your content. It’s an easy way to drive traffic from the people that “follow” you and creating social environment on your sites because more people will comment on your material.

Twitter and Facebook

I love the ability to be able to merge Twitter and Facebook so every time I write something on Twitter this also updates my Facebook status update so my Facebook friends can see what I am doing right now.

You can do it from the “settings” tab inside your Twitter account once you create it. You can also find the application at http://facebook.com/apps

I created a video tutorial about how to register at Twitter and link it to Facebook and the purpose of doing so. This video is now located in the Professional area of Marketing Merge, next to many other video tutorials about social marketing and business building resources and tips for network marketers and entrepreneurs. To access this video go to http://DiDiAlcheva.com and click on Step 3 where you can upgrade for just $1 for a week and find out about all the available marketing resources there.

The cool part about Professional and Marketing Merge is that allows even the biggest internet network marketing newbie to get their marketing rolling because everything is in a video step-by-step click-by-click form that’s easy to follow on their own pace.

Broadcast Medium

Yesterday I listened to a very informative live streaming video with Michael Campbell at “Internet Marketing Secrets” who gave his own perspective about Twitter.

He explained that Twitter is just a “broadcast medium to get the word out very easy and quickly”. The one of two ways he uses it is to follow some of the “Alpha Bloggers” out there whose content would often come on the front page of main Social Bookmarking sites like Digg. If a an article get’s Digged 30 or more times in an hour is very possible it would get viral and yes, end up on the first page of Digg.

So when these “Alpha Bloggers” announce the link to their newest post on Twitter he would be one of the first people to leave a comment. So his content may not come on the first page on Digg but his comment does and a giant number of eye balls are now staring at it and getting to recognize his name and say “Ah, here is this guy again.”

It’s also a good way for branding your name and leading people to your content when you have won the rights to leave your link after a good solid valuable comment. “So those people can now go to your landing page, turn into customers or anything you choose. This is traffic and you choose what to do with it.” You can get traffic of thousands of people that way going to your website all year long.

If you use Twitter this way, I recommend to find the “Alpha Bloggers” in your niche.

Twitter is a broadcast medium also because as Michael Campbell explained, it takes years some times for someone to build an e-mail list of 15000-20000 people. But a lot easier to get 15000 people to follow you on Twitter and if you want to get the word out about something to a lot of people than that is an easy way to do it.

For example, you can use Twitter for live events announcements or product launches announcements.

To Follow Me On Twitter Go To http://Twitter.com/DiyanaAlcheva and click Follow.

Partners in Progress,
DiDi Alcheva
www.DiDiAlcheva.com